Internet Food Marketing

Internet food marketing offers a wide spectrum of opportunities for start-up package goods food marketers as well as major national brand marketers. Foodservice brands can target restaurant operators and restaurants can tap their patrons in very direct way.

INTERNET MARKETING FOR NEW FOOD PRODUCTS

Marketers of new products often need a venue to test market acceptance in a cost effective way. Internet food marketing is ideal for gaining traction for introducing a new product or line of products. The investment in product inventories can be minimized and the cost of promotion can be measured. Once a food product is a proven online success, that success can be leveraged to other retail brick and mortar venues.

INTERNET MARKETING FOR ESTABLISHED RETAIL BRANDS

Strategies for internet food marketing should be integrated in the overall marketing plan for any established brand marketing plan. As part of a media mix internet marketing can play a strong role in targeting customers both current and prospective.

INTERNET MARKETING FOR FOODSERVICE MARKETERS

Foodservice marketers can leverage internet food marketing by online promotion of their products, established and new. Introducing new products and new recipe ideas online can engage progressive operators. Although foodservice marketers have a limited universe of trade customers, internet marketing can target these prospects very effectively.

INTERNET MARKETING FOR RESTAURANTS

Restaurants have proven internet marketing to be a powerful channel for engaging patrons. Strategies range from menu presentation to ordering online to reservation services. As a visual media internet marketing provides an opportunity to showcase appetite appeal of the menu as well as a preview of the ambiance patrons can expect.

INTERNET MARKETING CONSULTANTS

FoodWise Group has the capabilities to manage all of your online and interactive advertising needs, from Google marketing and affiliate marketing to behaviorally-targeted banner advertising. We can supplement your online activities as your Internet marketing consultant in conjunction with your in-house resources. Our experienced interactive marketing professionals can extend your existing SEO marketing and web marketing services.